The Keri Croft Show

Boyband Stacy on Turning Nostalgia Into a Career (Backstreet Boys, NSYNC & More)

Keri Croft

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Can You Really Build a Career Around Boy Bands? (Spoiler: Yes.)

This week, I’m sitting down with Boyband Stacy—the ultimate fangirl turned full-blown entrepreneur. She went from dubbing VHS tapes of TRL in high school to managing an actual boy band.

We get into:
🎤 The side hustle that started it all
🎤 Meeting her idols—and how she kept it cool
🎤 What it’s like working behind the scenes of the music industry
🎤 How she built a brand by fully owning her passion

This episode is your permission slip to stop making sense to everyone else—and start building the thing that actually lights you up. Let’s go. 

#TheKeriCroftShow #BoybandStacy #BackstreetBoys #PopCulturePodcast #BrandBuilding #TRLForever #MillennialNostalgia #WomenInMusic #OwnYourWeird #BuildTheThing

Speaker 1:

Hey there you beautiful badass. Welcome to the Keri Croft Show. I'm your host, keri Croft, delivering you stories that get you pumped up and feeling like the unstoppable savage that you are. So grab your coffee, put on your game face and let's do this thing. Baby, ready to elevate your self-care game? Bosco Beauty Bar is a modern med spa offering everything from cosmetic injectables, lasers and microneedling to medical grade facials and skincare. Conveniently located in Clintonville, grandview, powell and Easton. Making self-care a priority has never been easier. Use code croft for 25 off your first visit. Summer's coming in hot, but is your skin summer ready? Fine lines, sun damage, melasma if these are cramping your vibe, the moxie laser at donaldson will leave you glowing, nervous about lasering your face. I tried moxie and it was quick and gentle, perfect for first timers and all skin types. And my results 10 out of 10. And if you're a first timer at Donaldson, mention the Keri Croft Show for $100 off your Moxie treatment. Don't say I've never done anything for you, but it gets so hot.

Speaker 2:

No, it's like frying an egg, it's like stuffing into an oven. You can fry an egg oven, you can fry an egg on a like, but the ultimate proof, though, is like at in florida, you people still go to disney world when it's summertime and hot. You, you don't do that in phoenix, or you're burn yourself yeah, that's not a thing.

Speaker 1:

It's hot too. I don't know it's hot, but it's not. It's not. There's no place for me to like. There's no perfect weather place in my mind, except for like San.

Speaker 2:

Diego.

Speaker 1:

Yeah, you know, like Ohio is like, it's so fucked. You know, now, all of a sudden, we're out here and it's just steaming and it's pissing me off. Already, and it's not even July. I'm fascinated by you.

Speaker 2:

I've been having fun watching your Instagram, your motivational stuff, Thank you, and I'm like what I'm just getting started on that.

Speaker 1:

So there's a lot more to come. I've I actually, um, I built a fitness brand for the last 10 years. I just sold my interest last year, so this has kind of been a kind of a way for me to get moved from that, but then to sort of like just figure out what I want to do next, and that is help other people build, cause that's just what I, it's what I did there, it's what I do, and so, um, we were just talking before you got here about the content strategy and I'm really excited to start Like. I feel like I've been like on a one and now I'm ready?

Speaker 1:

Oh yeah, in terms of, like you know, talking about what we're doing and business strategy. I mean all of of it.

Speaker 2:

I can't wait to just you know well, that shit popping doing amazing and it's gonna be awesome once you really get it going. It's in. Content is king. That's like that's. You can build a whole brand. That's yeah, and that's what I said yesterday. I'm like to be in our control.

Speaker 1:

What a time to be alive. You know that's what we're going to talk about. Totally boy band stacy. Welcome to the kerry Croft Show. Thank you for having me.

Speaker 1:

This is so incredibly fun to have you here and, as we were just saying, very relevant because, as I'm building this thing on my authenticity, on my connections, my experience and I was just on story yesterday saying what a time to be alive and what a time to build something. And you have, and are continuing to build a brand around your love for boy bands. Yes, I mean, can we just just park for a moment on that? How incredible is that.

Speaker 2:

It's so incredible and it's what a time to be alive, like you said, because it's in our control now and we can create whatever we want and have a platform that we can distribute it however we want. And how cool to be able to do that. Who was your?

Speaker 1:

first crush? Who was your first boy band crush?

Speaker 2:

First boy band crush, yeah on the wall like poster on the wall, kind of shit. Oh, Nick Carter. Nick Carter was all over my walls. Okay yeah, okay yeah, okay yeah. I still claim him as my favorite boy band member of all time because he is what got me into this. But, um, yeah, it was Nick Carter. It was the blonde hair and the blue eyes.

Speaker 1:

For me, yeah, so when you, you know you were a teen and you did, you feel like everybody's obsession at that age, cause you have your hormones and you're going through puberty, I feel like, do you remember, was it Bop the magazine? Yes, ok, so I remember like having these, like you know, fixations and obsessions, but you must have really been over the moon.

Speaker 2:

Well, I liked. I don't think I had any spare, there were no, no paint showing in the walls of my bedroom, I just. But I loved all the boy bands, so they were just all covered in my room. But then I paid special attention to have some separate Nick Carter posters and I think it was Lance from NSYNC, because he had more blonde hair. I had to look, that was a. It was a time.

Speaker 1:

Do you have a concert count like how many concerts you've been to? I?

Speaker 2:

don't. And you know, there is this app called concert archives and I started working on it where, like you, can track all the shows you went to. But you know, and then in college I worked in venues, so I was at so many concerts, sometimes three and three days, just from depending on what shows we had come through. So I I have no idea.

Speaker 1:

I lost. So were you like so when you were in high school then and you were doing all the boy band stuff, like, do you feel like that was your big hobby, your big thing, like, were you just that was? You were in it to win it?

Speaker 2:

it was, and but that was also where I discovered the business of it too. So I I was really entrenched in the fandoms and AOL, which is, was our precursor to social media. Aol was really big then. So I would join all the chat rooms and make friends with other fans and then I would actually sell them videos. I would come home I would tape all of their TRL appearances or whatever other TV shows they were on. I would tape it and then I would dub them all together and sell them to other fans. And that was how I paid to go to all these concerts was through the other fans. I knew that they all wanted to see what I wanted to see and yeah, so it became both. It was like the start of my journey, discovering the business part of it, and at the same time it was what I loved going to do as a hobby.

Speaker 1:

So you were. You got on the game early. Like I was smart yeah.

Speaker 2:

I was. I had to have been 16 because I was driving myself home, but I was in school all day. So you know you obviously can't work full time to pay for the all the stuff you want to do. So that was my side hustle was making these concert videos and I sent them out almost every day after school to another fan I'd meet. And yeah, it was. It was enough to go see a lot of concerts, right yeah.

Speaker 1:

So which like when did you get your first taste of, you met one of them? Or you're like when did you get that?

Speaker 2:

Well, I think my first concert was the Beach Boys. My dad is a huge Beach Boys fan and so I like to think that was the introduction to the boy bands. And John Stamos was the drummer for that show and that was during peak Full House season. So John Stamos walked by us in line and I saw my mom freak out like fangirl, calling him Uncle Jesse, uncle Jesse, to his face, and I think that was kind of like a oh, it's a celebrity right in my face. That was kind of my first intro to that whole excitement around it and I just I loved everything about that concert. I love the music, I love the environment.

Speaker 2:

Then fast forward to teenage years. I was really into hip hop and not at all into the boy bands, and it was the Millennium album that Backstreet Boys released. My mom recorded a TV special of them on TRL and for whatever reason I watched it that night and I heard the voice first and I was like wow, that's a really good voice. And then I saw Nick Carter and I was like ooh, that's who's singing this, and so that was kind of what triggered my love for the boy bands. And then going to see them was the first boy band show I had seen was their Into the Millennium tour. Can we F Mary Kill?

Speaker 1:

Sure them, yeah, go ahead Backstreet.

Speaker 2:

Boys. I know who you're gonna meet. Yeah, I know who you're gonna marry, oh okay, well, I would marry Howie. Oh okay, howie's a very smart businessman. He's aged amazingly. I would F Nick for sure. That's a tough one. Who I'm gonna kill? I guess maybe Kevin, because he left the group for a while so you know they can.

Speaker 1:

They can carry on without him you know back to John Stamos for a minute he's a really really pretty man. Yes, like I wonder to myself would I be attracted Like? Whenever I see him, I'm like he's too, he's so, he's hot, but he's like so pretty. I think I'd have a hard time in a in a like physical situation with him, because I'd be prettier than you know him and rob low I would put them both in the same bucket of like bro.

Speaker 1:

And have you seen rob low lately? They are so they're aging, like. I mean I know they have help, but they look so fucking pretty still. I just saw rob low the other day on. Something was entertainment tonight or something.

Speaker 2:

I'm like damn boy, that's like howie in real life, like howie up, close, close. You're like, wow, he aged incredibly, he looks good. It's the Latin genes in him. It's got to be, I guess.

Speaker 1:

Yeah, he looks good. Okay, so then when you were, you have the Beach Boys influence. You're kind of bit by the bug subconsciously. But then what concert were you attending in this boy band era where you got the attention or they met you and you saw? Was it an autograph? Was it a t-shirt? Like what was that?

Speaker 2:

like Well, what got my attention was that into the Millennium Tour. That was just like the most, and I think I probably locked eyes with Nick Carter. I had a third row seat there and I got a. I got a rose that they threw out from one of them. But I think I first had my first interaction where I met. One of them was the Black and Blue Tour. A couple years later I got hip to well, if they're doing press, I could go outside. One of it was like Jay Leno or something like that. So I waited outside one of the studios and got to meet, got to meet Nick after he had done an appearance and that was. I don't even remember what was said.

Speaker 1:

I you know, I know that, like in my experience with things like that, was there like a little bit of a like letdown or depression after, because then you're like wait, but Nick, like I love you and we should be together and can we at least be friends, like you know what. I mean Like so you meet, something like that, and then you go back to your world and you're like but no, we're supposed to like be hanging out.

Speaker 2:

I guess I'm. I never really felt that, but there is what's famously known as post-concert depression. So I always get the PCD and I think what helped cure it was well, I just need to work in this industry. That's what's going to cure this is to just be around it all the time.

Speaker 1:

So from the business perspective? So you're selling those tapes way back in the day. And then what was your next? I guess leapfrog from a business perspective in the venue.

Speaker 2:

So I started working at the Mandalay Bay Event Center. Got to see a lot of cool concerts there and it was owned by the same staffing at the time it was the same staffing company that did them and it was called the Aladdin, but it's now the Planet Hollywood, the Access Theater, that Backstreet Boys ended up doing a residency there. But I worked at both of those venues and got to see all these cool shows come through and that was kind of where I started meeting the touring crews as they would come through town was working at the venue.

Speaker 1:

And then what was next?

Speaker 2:

It just seems like I don't know. I never escaped that Like I was always just around, like I moved back to Arizona and I was in hospitality but all my friends were still touring and so I was still always around at all these shows. I just wasn't working in the industry. And then this is way fast forward. But COVID came around and we all had so much free time on our hands and so I had already been going to a ton of shows. So I just started.

Speaker 2:

I thought I was annoying my friends and family by posting all these boy band and concert pictures on my own page. So I came up with well, I'll do a boy band Stacey page and then that's where I can show all the events I'm at. And you know, once COVID ended, I had gained quite a bit of followers through that and that's when I started like doing the quote unquote influencing thing where I could promote shows, be at them but also let my audience know, let everybody know. You know, a lot of people didn't know these guys are still touring and back together or that you could meet them and have VIP packages. So that was my next step was was doing that.

Speaker 1:

Did any of your friends and family think you would like lost your mind?

Speaker 2:

Oh yeah, they probably all still do.

Speaker 2:

They're like wait, thought we think, yeah, I mean, in one sense it kind of gave a platform for be like oh well, that's what she's doing, she's doing her job, you know. So it kind of legitimized some of it, if I'm being totally honest. But and through that that created me so many I wound up meeting a boy band that wanted to get back together for their 25th anniversary of their album and I was like sure, I'll manage that. And so I, just then I started managing a boy band and you know, it kind of all just organically grew. But it was through specifically managing the band was I was found through boy band Stacy.

Speaker 1:

So and you named yourself boy band Stacy, which is the greatest name of all time.

Speaker 2:

And it was like I don't think I'm that original, so I'm like what would I? Well, boy bands my name.

Speaker 1:

It was. It's perfect, it's absolutely perfect. Well then, I had friends.

Speaker 2:

I had friends and it was actually, I think, Trevor and Jacob from O-Town. They had seen me. It was a non-relate. I think we were at a New Kids concert and I just heard BBS and I turned around. I'm like who's BBS?

Speaker 1:

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Speaker 1:

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Speaker 1:

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Speaker 1:

No.

Speaker 2:

We've not no Damn it, and I think that's what keeps me in this. I don't know that I would have the same love and appreciation for them if there was some kind of feelings going on.

Speaker 1:

Well, you know, they say never meet your heroes, you probably just never make out with your heroes Right. Because you never know.

Speaker 2:

Yeah Well, I'd probably become too attached, or if?

Speaker 1:

they're a terrible kisser and they're kind of a chat you're like, oh great.

Speaker 2:

You too, then that'd be disappointing yeah.

Speaker 1:

Yeah. So which one out of all of them? You only get 10 seconds to answer this, but who's the nicest, most genuine out of them all? Donnie Wahlberg, Really, oh yeah.

Speaker 2:

Yeah, he is unlike anyone else. He's just, he's incredible, and every time you think it can't get any better with him, it always does.

Speaker 1:

I love that. Have you met Jenny. Yes, oh my God.

Speaker 2:

Yes, I have, she's wild, she's great, and I remember watching her on Singled Out, so I almost the first time around was more excited to meet her one day where I was like, oh my God, she looks good too.

Speaker 1:

Whatever, nip, nip, she's doing, keep on doing it, boo, boo, who's got? And this might be a hard answer, because everybody's got an ego, but who has? Who, would you say lovingly, is the alpha biggest ego?

Speaker 2:

Probably just say Justin Timberlake, because he's got his own. He's got his own life, you know, he's got his own career. I don't have that would probably be my answer just because he's so untouchable, yeah.

Speaker 1:

I don't know, Is he though? I mean, he's kind of he's having his own set of humanness over there.

Speaker 1:

I feel like, yeah, jt, I don't know. I feel like he used to be one of my. I feel like he seems actually my best friend and I were just talking about this because we were huge and still, I mean, I'm still a fan of Justin Timberlake. He seems less joyful or something Like. In everything you see, even when he's like at a concert, he almost has an anger or something about him. I don't know if it's bad Botox. It could be I could be overanalyzing it. We could be having these deep you know deep talks on the side about JT and it could just be like Botox, but his aura seems off. Who?

Speaker 2:

was your favorite NSYNC member growing up.

Speaker 1:

I don't, I'm older. I mean, I don't even I wasn't a bit. I hate to say this, but I wasn't like super into nsync. I will say that when you said donnie walberg immediately and this is not boy band related, but mark marky, mark, oh yeah, he's my I mean when he was in fear, my obsession with him.

Speaker 2:

He's like mr walker, let me in the fucking house and I'm like, oh, I'd let you in the house, buddy, I would let you in the house him, and then, of course, justin timberlake.

Speaker 1:

I, I loved him. And then um the um from cincinnati oh, 98 degrees?

Speaker 2:

no, yeah. But what's his name?

Speaker 1:

nick lachey, yeah okay, I like him too and I loved him on his reality show with jessica simpson it was, I mean, I. That was iconic because he just likes to drink miller light. He's a bro and just wants to hang out and I don't know.

Speaker 1:

I appreciate that. I appreciate that and totally so okay. So you're a perfect example of someone who followed their passion, didn't let anybody else, because I'm sure you were made fun of, I'm sure you were mocked like that's what happens, right? No matter if you're boy band Stacy or if you're Carrie or whomever people are going to hate on you, and I think the more you're joyful, the more you're following your path and the more it seems outrageous to others, the more they're going to mock. But you have like regardless. You were on track and now this is what you do is your life and your career is involved in boy bands? I think that's like ridiculously awesome.

Speaker 2:

It's really cool, and you're right, I mean it's you still have people that there's always some people that don't understand it too, and that's a big part of it, and that's fine. Not everybody is cut out to be, you know, involved in this or be on social media or be in the music industry, which is fine, but but yeah, there's been challenging times where I've wanted to walk away and just quiet in my own little life, but the passion inside you always calls. Like, as much as you think you don't want something, it's something that's in you. The passion for the music is something that is in me, specifically in this genre, and it'll always be a calling to me, so why not honor that?

Speaker 1:

has this affected any of your relationships where anybody was like threatened or jealous or like you like the boy bands better than me not really.

Speaker 2:

I think people have a false sense where they think I am in it more like romantically or for that reason. When it's not To me it's a business and but yeah, there's. There's a lot of negative connotations towards women in this industry and especially walking around with a laminate or a backstage pass if I'm working. But a lot of times people are like, oh, who's that girl, who's she? It's never. You never hear that. When they see men walking they're not like oh, who's that guy? I'm here working, but there's, there's a lot of chatter.

Speaker 1:

Yeah, double standards bitches, for sure, we're trying to break those down. Yes, you got 10 seconds to answer. Which song? Which boy band? Which song? If you wanted to go in your car right now and have a good old whale?

Speaker 2:

Maybe I Need you Tonight. That's top of my head. That was written by a guy named Andrew Fromm and it was on the Millennium Backstreet Boys album. But that's a really beautiful, beautiful song.

Speaker 1:

What about your top three just and I know this is hard. It's like choosing children, probably. What about your top three just and I know this is hard, it's like choosing children, probably. What are your top three off-the-cuff favorites? Like if you just had to go on a, you know you're like I got to take these three and throw the rest away.

Speaker 2:

I have this obscure favorite by the Backstreet Boys that nobody has ever heard of. It's called Missing you and it was on this like b-side Japanese released album that released in Japan that I think I got at a Virgin Megastore in Vegas somewhere but it was never a single. But that's like my all time favorite. I think it Makes Me Ill from NSYNC. That's a classic. Love that song and I love it's called Click Click Click by New Kids on the Block. It was one of their. I think it was a song that reunited them in 2008 when they started doing these shows again. It was on that album and that is a classic.

Speaker 1:

So what's your when you look forward? Is there other things that you want to get your hooks in? Like, are you seeing how the industry is changing and how is it changing, like from your perspective, with everything, everything's changing. I feel like, yeah, and I'm certain that you're feeling that too, but what are you seeing?

Speaker 2:

Well, I think it's cool that it's artists motivated now, where the artists can take a lot more control of their careers than they had been able to before. My on my bucket list still is I want to manage another band and I want to get back on. I love being a part of a family and having that family unit on the road is really cool. So I love working for an artist. That's my direction, ok. But yeah, I think it's cool to be able to take control of your own career now, like as we were talking about earlier, with social media and getting your own stuff out there. I mean, you can release your own music now. You don't need a label to do it. All those things are so much different from you know, back when we were growing up and you had to have a label, that was like the end, all be all was a major record deal.

Speaker 1:

So how do you do that then? How do you have somebody already on your radar? How do you find the perfect band? How do we get you married to the perfect band?

Speaker 2:

to manage. We're just manifesting it.

Speaker 1:

We are. We're going to clip this shit up, we're going to put it out.

Speaker 2:

The same way the guys found me the last time around. It's the same thing. I have no doubt it'll happen when the right fit comes around.

Speaker 1:

Wildest thing that you've ever seen in a concert.

Speaker 2:

You know it's hard, I would say back in the day, like, of course, the throwing of the underwear and stuff on stage and the passing out. It's, you know, wild. Nowadays we're older and a little bit tamer. I will tell you that the funnest part for me, or the most fun, is on the I Love the 90s tour. Vanilla Ice has girls, men and women come up and dance on stage every night and that is so fun to watch is people just relive in their glory days having the best time. I love watching all their faces, I love seeing who comes up, because there's kids, there's grown up, I mean, there's old people, there's young people, I mean it's a whole mix of people on that stage and everybody knows all the words and it's really fun I just saw.

Speaker 1:

I saw Sugar Ray not too long ago and it was kind of that same. I mean, it was really cool to see. And it's funny when you do, you see everybody's older and you're like looking around and you're like wait. You're like wait, I'm, I'm older too, because you don't feel like you are right and then you're like jamming out to this music and it makes you feel like you're 18 again totally and it's cool we're doing so.

Speaker 2:

We have some shows with the 90s tour artists, that are doing some shows with the pop 2000 artists. So it's a mix of like 90s hip-hop, r&b and boy bands, which is really cool to see the intersection of the fans and that it was just a time in music that late 90s, early 2000s I mean it's such a crossover but it's the same fan base and it's fun to see everybody enjoy all kinds of music together. It's a really fun thing to do.

Speaker 1:

So you said you're from Sedona and I've been to Sedona multiple times, Love it. It's very quaint, very, very cowboy-esque, Like it's. I love so many things about it, but I feel like living there tells a story about you. Like you, are you reclusive? Like do you? Are you a mix of, like you know, cause I would think like all this action, energy and like glamour and fame stuff that you're dealing with like the juxtaposition of then it's totally different going to Sedona?

Speaker 2:

is that you love that balance? I do, and people oftentimes that don't know me and just see me on social media are like, oh, you're always having so much fun and you're this party girl and I'm like my real life is I'm like you know, I go to a lot of shows and I'm working a lot of late nights, but when I'm home I'm in bed by eight o'clock. I love I'm a homebody, like I like to be able to turn it all off. I usually don't watch TV. I like the silence. Yeah, what's your typical?

Speaker 1:

life like there in Arizona.

Speaker 2:

Well, I have a. My son is almost 16. So I have a lot of mom life going on, but he's starting to drive, so that's. It's crazy, giving me a lot of gray hairs for sure, but yeah, it's normal, normal life like that A lot of school drop offs. He's a competitive tennis player, so we do tennis and yeah, and then this stuff I get to do on the weekends the 90s tour that I'm. I do a lot of work from home because a lot, of, a lot of the job is social media posting and marketing and marketing plans and that stuff I can do from home.

Speaker 1:

Yeah, so it's a, it's a totally normal life and then I get to go on the road and have fun and go to all these shows and I think you've carved out quite the. You've designed a very special and unique life. I think it's amazing, it's a great balance.

Speaker 2:

I love it. I love every part of it. Yeah.

Speaker 1:

Now, last but not least, I cannot let this interview conclude without asking you a question about I call it augmented intelligence, not artificial intelligence. Okay, Are you in a relationship with chat GPT?

Speaker 2:

As of like two weeks ago, I am, I could not figure out what it was useful for. And then do you remember that trend when all those action figures were popping up where you could make yourself into an action figure? That was my intro to it. And now I'm like what can't you use chat GPT for?

Speaker 1:

So are you using it daily?

Speaker 2:

chat gpt for uh-huh. So are you using it daily? I wouldn't say daily, but anytime I have a block of like what would help me move forward with specific tasks, I'll put it into chat gpt. See what they recommend them like I could integrate that. Yeah, make it my own well, stacy.

Speaker 1:

Thank you so much. Is there anything else you want to promote? Discuss? Pop out into the universe before we let you in your fine ass with your leather, is that?

Speaker 2:

vegan leather, I probably I'm sure it is. These are matching, matching leather and you have a vegan leather hat it is girl yeah, uh, no, just follow me over on at boy band stacy on instagram and uh, yeah, see where the journey unfolds.

Speaker 1:

It's been fun, that's so great. Well, I love everything you're doing and you are truly a testament of just following your passion, follow your joy, follow your authenticity and it just leads to really great things.

Speaker 2:

And brand it.

Speaker 1:

Yes and brand it baby. Be smart about that shit. And if you're still out there following your girl, follow me on YouTube, spotify, apple or wherever you get your podcasts. And until next time, go follow boy band Stacey. Go listen to one of your favorite boy band songs, reminisce nostalgia and keep moving baby. Bye, bye, bye.

Speaker 2:

Bye, bye, bye, bye.

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